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Quality candidates knocking at a recruitment agency’s door is like manna from heaven. Imagine not having to send recruiters out just to attract a prospect’s attention. This will surely save time and money, and ensure business success. This is why the best recruitment software must be paired with good inbound marketing strategies.

 

Use the right tools

An inbound recruitment programme that captures leads uses a candidate fact sheet, podcasts, video interview preparation techniques, white papers, coaching conference calls and white papers. Direct marketing also proves useful, especially email newsletter. Used right, it can generate leads that will bring in quality candidates that are commodities of a recruitment business. For maximum results, emails must be formulated in such a way that it is neither intrusive or a total waste of time. Using records from staffing software, you can generate a mailing list of quality prospects.

 

Develop trust and relationships

It is also important to build trust and relationships between recruiters and candidates. Some of the best applicants scrutinise people working in a particular organisation before they accept a job. They are very particular about leadership, market awareness, social reach and brand. If all of these are evident at a recruitment agency, they will be more than willing to entrust the future of their employment in a particular staffing firm.

 

Accurately track metrics

The easiest ways to measure success of a particular strategy is to use metrics. A lot of recruitment companies, however, struggle around these things partly due to the lack of technologies that offer simple measurement strategies. To succeed in inbound recruitment, an agency must first measure the quality of hire and then track things accurately.

 

Use every opportunity to attract quality candidates

Top-notch individuals are everywhere and they are likely to participate in online and offline activities, including social media, blogging and charitable functions. By ensuring that everyone in the agency represents the firm in the best way possible, more quality candidates will present themselves without the staff exerting a lot of effort. Make sure to develop honest and transparent recruiters.

 

Inbound marketing combined with recruitment manager software will help a staffing agency attract candidates that companies would be dying to get on board.

Website http://www.applicantextra.com

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